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Black Friday 2018 Recap
Black Friday in 2018 continued its trend as a major shopping event, seeing robust sales and consumer activity across both brick-and-mortar stores and online platforms.
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The day after Thanksgiving, falling on November 23rd in 2018, is known as Black Friday, signaling the unofficial start of the holiday shopping season. This tradition has its roots in the United States, but has since expanded globally, becoming a significant event in numerous countries around the world.
In 2018, Black Friday experienced a major shift towards online shopping. According to data from Adobe Analytics, online sales reached a record-breaking $6.22 billion, which marked a 23.6% increase from the previous year.
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This was partly due to the growing comfort and trust consumers had in online shopping platforms and the convenience they offer.
Among the biggest winners in 2018 were big retailers with a strong online presence. Companies like Amazon, Walmart,