Joyce azria nassir abdulaziz

At this summer's JLI retreat in Miami I had the honor to meet incredible people and had some very interesting chats that I got to film for Real Talk.

My first meeting was with uber fashion IT girl and now superwoman Joyce Azria.

Joyce is the oldest girl of six children and daughter of BCBG’s legendary designer, Max Azria, who founded the brand in 1989, a contemporary clothing brand, in 2017 it had about 550 boutiques around the world and was sold in stores such as Macy’s, Bloomingdale’s, and Nordstrom.

BCBG stands for the French phrase bon chic, bon genre, Parisian slang for “good style, good attitude.”
Joyce Azria grew up in Paris surrounded by culture and art, and then moved to Los Angeles, where she now lives with her own family.

Azria as the oldest daughter always felt a sense of responsibility to care for her younger siblings, which turned into a maturity that made her one of her father’s mo